Enhance the eero product presence on Amazon.com by improving detail pages, ensuring brand consistency, and refining the customer journey for better product discovery and decision-making.
Credits
Role: UI/UX designer
Responsibility: Brand audit, Wireframe, Prototype, Interaction, CX, CMS
Case study is available upon request.
Process
• Standardized eero’s Amazon.com detail page templates - Figma and Photoshop.
• Learn rules and components of Amazon contents grid design system to align with Amazon’s evolving UI framework.
Execution
• Implemented content updates across eero Pro 7 and eero 7 Detail pages.
• Ensured localized consistency across international storefronts.
Impact
• Higher clarity in eero’s Wi-Fi 7 product lineup.
• Improved conversion rates due to better content organization.
• More intuitive customer journey on Amazon.com.
Key Learnings
• Aligning with Amazon’s contents grid design system is crucial for brand consistency.
• Investing in illustration clarity and product visuals significantly impacts user perception.
• Localized content updates ensure global consistency and accessibility.
